Meta Betties is a concept art collectible that serves as a running social commentary on current events and cultural conflicts.
Inspired by classic pin-up girls of 1940s America, Meta Betties are reborn as modern evangelists that call attention to social issues and injustices through iconic symbolism and message.
The art is provocative and chaotic, and minted on the Ethereum blockchain each Meta Bettie serves as a timestamp of social issues and human progression as real-world events unfold. The IRL subject matter feeds the project endlessly from year-to-year and collectors get to invest, trade and act on the issues that drive the culture towards progress, or to ruin. The Brand seeks to pioneer new models for using art + the blockchain as a catalyst for social change.
As a Meta Betties holder, your collectibles function as a symbol of your social awareness and desire to serve as an agent of change. They also unlock a forum for thought leadership and a platform of aggregated, activism-based utilities that make it easy to find information and act on the issues that matter the most to you.
Participate in a blockchain use case that gives collectible art historical reference as a timestamp of the social and cultural times. Experience the on-chain collection, engagement and gamification functions that galvanize our community mission and drive positive social impact. Through our Act 2 Earn rewards utility, holders can unlock exclusive brand assets and benefits by participating in our mission to oppose social injustices.
We're a multidisciplinary creator that integrates digital art, performance art and fashion technology to design orchestrated collections with conceptual depth and purpose. Members of our community gain access to Meta Betties apparel and IRL experiences as additional vehicles to represent their values as an individual being in this complex world. Like the art collectibles, all fashion lines and events align to a specific social cause and trigger opportunities to make your voice heard and support your favorite initiatives.
The Meta Betties collectible franchise consists of Art and Fashion pieces across the 16 Personas listed below. Each Persona utilizes a unique set of traits that correspond to a present mood, current event or cultural conflict. Through the symbolism + messaging within each Persona, Meta Betties seeks to raise awareness, stimulate dialogue and inspire action.
Each mint will donate a percentage of sale to cause-based organizations that align with each Persona's mission. Minting an Art piece from ANY Persona grants access to the Action Center, Act2Earn platform, Apparel lines, and IRL Events. Minting an Art piece from a specific Persona grants an immediate 25% discount towards all Fashion pieces within the same Persona. The more pieces you collect and engage in the Action Center, the greater the rewards and benefits!